ADIDAS AND THE 'BADGE OF SPORT'
The adidas brand has a long history and deep-rooted connection with sport. Everything we do is rooted in sport. This is what 'The Badge of Sport' stands for as a brand mark. Our broad and diverse sports portfolio, from major global sports such as football and running, to regional heartbeat sports such as American football and rugby, has enabled the brand to transcend cultures and become one of the most recognized and iconic global brands, on and off the field of play.